OUR MANAGEMENT TEAM
CHIEF COMMUNICATIONS OFFICER
Rachel Leidenfrost has been the Chief Communications Officer for Meals on Wheels for Western New York since spring 2012. In this capacity, she is responsible for public relations, internal communications, brand development, marketing, advertising, social media, web design, community engagement and government affairs. She also provides oversight to the Volunteer Recruitment and Support Services departments.
Prior to joining Meals on Wheels, she spent eight years with M&T Bank, providing communications consulting and support for business lines throughout the bank in an ever-shifting environment. After several jobs with the bank, she left as Vice President of Internal Communications.
Before joining M&T, she served as the Marketing Associate at Eastern Hills Mall under Simon Property Group and then as the Marketing Manager for Eastern Hills Mall under the new development company, Mountain Development Corporation. In this capacity, she managed communications around the ownership transition; planned, promoted and ran highly successful first-year events; and drove growth in tenant participation in traditional retailing programs.
Rachel has her bachelor of arts in Public Communications from Buffalo State College and her MBA with a concentration in marketing from Canisius College. She graduated summa cum laude from both institutions and is a member of the Alpha Beta Kappa honor society.
An active community volunteer, Rachel most recently served as a member of Public Relations Society of America’s Scholarship Committee and a member of Gerard Place’s Public Relations Committee. She is also the former co-chair of Cradle Beach’s Harvest Fest event, a former member of UNYTS’ Bucket List planning committee and a former mentor with the Westminster Community Charter School. Rachel is an active member and volunteer with Junior League of Buffalo and is a member of Leadership Buffalo’s Rising Leaders class of 2011.
From 25 clients per day on the West Side of Buffalo to the second largest Meals on Wheels in the nation. Explore how the agency has grown to meet community need.
Management and Boards
It takes a lot of effort and expertise to produce and deliver more than a million meals each year. Find out how Meals on Wheels manages the effort with a lean staff and an extensive corps of volunteers.
The Meals on Wheels commissary enables safe, efficient large scale production of meals, making it possible to serve traditional clients and to ramp up production for the entire community in the event of an emergency.