Meals on Wheels for Western New York (MOW) is proud to announce that it has received a $1,500 grant award from Meals on Wheels America for its participation in the 14th Annual March for Meals campaign. The national Meals on Wheels awareness campaign is designed to raise awareness about and engagement in the work that MOW does.
Throughout the month of March, MOW promoted March for Meals by generating community awareness and support through social media efforts and community outreach. A major part of this initiative included the annual Champions for Meals event, in which 30 government officials and local celebrities delivered meals to some of the more than 3,600 homebound clients MOW serves.
“Participation in Meals on Wheels America’s March for Meals campaign has been a priority for our organization for many years and we value the opportunity to spread our mission to the community,” Tara A. Ellis, MOW President and CEO, said. “It is especially powerful to share the meal delivery experience with government officials and local celebrities during Champions for Meals week, as participants see the impact of MOW firsthand. Our clients love interacting with the week and celebrities!”
Nearly $400,000 has been granted to 265 local Meals on Wheels programs and one Meals on Wheels America-affiliated State Association based on their March for Meals efforts. This year’s grants were made possible through the generosity of Subaru of America, Inc. and its eighth annual (national) Share the Love Event. During the event held from November 19, 2015 through January 2, 2016, $250 was donated to a customer’s choice of a national or hometown charity for every new Subaru vehicle purchased or leased. Meals on Wheels America has been a participating national charity since the event’s inception in 2008.
“The March for Meals grant program is our way of recognizing Meals on Wheels America Members for their efforts to raise awareness and much-needed support for the critical service they provide their communities,” said Meals on Wheels America President and CEO Ellie Hollander. “Together, we can change the way this country cares for its seniors.”